Uninterrupted success

Leonics provides domestic and international customers with secure and reliable electronics and energy conservation products

hailand’s technology sector, which prospered during the boom years of the 1990s, has been on the back burner lately. Certainly, the past few years have been tough because of adverse economic conditions and a dip in world demand.
But the country’s leading manufacturers are still there, supplying the world with an increasingly sophisticated array of products and plotting their next move.
Indeed, Thailand is now home to a new breed of technology firm. Those companies that have survived the downturn have underscored the need for quality, investing heavily in research and development (R&D) to add value to their products.
Leonics Electronics, for example, is a privately-owned, Bangkok-based business that specialises in making uninterruptible power supply equipment.

Samrerng Kriengprathana, chairman of Leonics, has set up new customer call centres to meet rising demand

Samrerng Kriengprathana, the company’s chairman, is keen to break into new markets, including the ultra-competitive European theatre, in the next year or so.
Under Mr Kriengprathana’s leadership, the company has set out a global vision: “As the world consumes more electrical power, Leonics is dedicated to providing its customers with products and services to secure reliable electrical power efficiently, in an environmentally-friendly way.”
The company, established in 1991, has grown dramatically from a one-site office and factory into one of Thailand’s most respected industry players, with annual sales touching $5 million. Its range of high quality products competes in the marketplace at intermediate prices.

R&D has played an important role in this success. The company was the first in Thailand to be awarded the prestigious ISO 9001 and ISO 9002 quality certifications. It has won a string of top export awards along the way.
Leonics has already penetrated a number of regional markets, including the Middle East, but demand is driving it further. Due to an increase in its customer base, it recently established a dedicated service centre to handle customer calls regarding its products.